Responsibilities

• Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys. Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
• Partner with Marketing Operations on the email calendar; own what goes out and when. Prioritize competing requests so each contact gets relevant, valuable content at the right time without being overwhelmed.
• Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that dilute the audience experience.
• Set the creative bar for concepts, copy, and design. Use briefs and performance insights to guide reviews and coach Creative and Campaign partners toward useful, distinctive, on-brand emails.
• Build, QA, and optimize modular emails in Knak, including personalization and reusable components. Create templates, workflows, and QA standards for consistent execution. Marketing Operations owns technical setup and sending; review their work and flag targeting, automation, tracking, or delivery issues.
• Grow and protect the reachable prospect database. Partner with Marketing Operations on acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
• Lead testing across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
• Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability. Turn results into clear recommendations for leadership on strategy, creative, targeting, and investment.
• Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs as core email priorities.

Requirements

• 5+ years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
• Deep hands-on Knak experience and enough technical fluency in segmentation, automation, tracking, and deliverability to review send setup and recognize when something isn’t working.
• Strong creative and editorial judgment; you can improve messaging, concepts, and execution beyond the initial brief.
• Strategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
• Strong cross-functional influence and clear communication with leadership. You can align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.

Preferred

• Working knowledge of Marketo, Salesforce, or similar marketing systems.
• Experience with customer adoption, cross-sell, or upsell, or email across multiple segments, regions, or products.