Responsibilities

• Research audience and identify key audiences
• Design annual email and push marketing strategy and campaigns based on audience analysis
• Establish goals and KPIs
• Partner with stakeholder teams and creative in determining and organizing email and push campaign content.
• Use email segmentation to send curated content to specific audiences.
• Track conversion rates and related revenue from campaigns.
• Conduct analysis on campaign performance and make necessary adjustments.
• Use performance insights to create and set up new automated push and email programs
• Partner with our Tech and UX Design teams to develop testing roadmaps
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and push

Requirements

• 5 Years Email Marketing Experience

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave)