Responsibilities

• Build and deploy multi-touch email marketing campaigns and automated journeys across key audiences. (Current tech stack platforms include Salesforce Account Engagement (Pardot) and Beefree content builder.)
• Design and manage lead nurturing programs, drip campaigns, and triggered/behavioral email journeys that guide prospects and clients through the funnel
• Partner with Marketing Account Managers to build and maintain the communication calendar, ensuring campaigns align with broader marketing and product initiatives
• Configure CRM elements (Salesforce) needed to support campaign setup, ensuring accurate lead routing, scoring, and field mapping between Account Engagement and Salesforce
• Partner with Marketing Operations and Salesforce administration to troubleshoot data flow issues and maintain clean, reliable lead records
• Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list health) and translate findings into clear recommendations for stakeholders
• Run A/B and multivariate tests on subject lines, content, and send times to continuously improve engagement and conversion
• Monitor deliverability and sender reputation, and apply best practices to maintain list hygiene and compliance with CAN-SPAM, CASL, and other applicable regulations
• Work with internal partners to acquire and validate list and data selections for targeted segmentation
• Ensure proper tracking, version control, and storage of campaign assets and templates

Requirements

• Bachelor’s degree in Business, Marketing, Operations, or related field
• 5+ years of marketing campaign experience preferred
• Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot preferred) and email design tools (Beefree or similar)
• Familiarity with CRM systems or databases (i.e., Salesforce)
• Working knowledge of HTML/CSS for email template development and troubleshooting
• Exceptional attention to detail, process, and quality
• Comfortable interpreting campaign analytics and translating data into actionable recommendations
• Self-learner who adapts quickly to new software and platform updates
• Excellent organizational skills with the ability to prioritize and manage multiple projects in a fast-paced environment with changing needs
• Strong verbal and written communication skills

Preferred

• Inbound and outbound marketing expertise a plus

Benefits

• Competitive salary and annual incentive bonuses to reward your contributions.
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
• Paid parental leave after 90 days of service.
• Comprehensive medical, dental & vision insurance.
• 401(k) with company match, plus Profit Sharing & Savings Plan.
• Short- and Long-Term Disability Insurance to give you peace of mind.
• Flexible Spending Accounts for medical and dependent care.
• Life Insurance to protect your loved ones.
• Educational assistance to support your career development.
• Associate assistance programs for your personal and professional well-being.