Our Company

Vuly Play is a globally recognised, award-winning leader in outdoor play equipment, specialising in trampolines, swing sets, and monkey bars. We are committed to designing the safest, highest quality, and most fun products on the market. Headquartered in Brisbane, we operate across domestic and international markets, experiencing rapid growth and innovation.

The Role

The Senior Ecommerce Operations Manager is a high-ownership, hybrid operator role sitting at the operational core of Vuly's US and Canadian business. Equal parts technical and logistical, this position demands someone who takes genuine end-to-end accountability for regional performance - keeping operations running smoothly, vendors held to account, and executive leadership shielded from operational noise.

This is not a coordination role. It requires a commercially sharp, systems-literate individual who identifies and resolves problems before they have material impact, builds scalable operational foundations, and demonstrates strong cross-functional leadership ability.

Key Responsibilities

• Own end-to-end ecommerce operations for the US and Canada - translating strategy into executable plans and serving as the primary escalation point across order flow, fulfilment, freight, installation, and post-purchase experience, with ad hoc support to EU/UK and AU regions as required.
• Manage all third-party vendor relationships including 3PL networks, LTL freight providers, installation partners, and last-mile carriers - from selection and onboarding through to commercial negotiation and ongoing SLA performance management, aligned to forecast volumes and growth plans.
• Maintain financial control over operational spend - approving invoices within remit, auditing and reconciling logistics and freight billing, recovering discrepancies, and coordinating with Finance on payment prioritisation and cash flow accuracy.
• Monitor operational metrics and translate forecasts into SKU-level inputs for fulfilment partners, proactively surfacing risks, trends, and opportunities to stakeholders without requiring executive involvement.
• Own the technical operational stack - including backend integrations, APIs, data pipelines, and automated order workflows - managing the development queue, triaging issues with engineering, and acting as first responder to system failures affecting order flow, including out-of-hours.
• Serve as senior escalation authority for complex customer issues across product, installation, freight, and service delivery - approving remedies within guidelines and converting recurring issues into systemic operational or vendor improvements.
• Lead the onboarding, training, and mentoring of operations staff across regions, demonstrating the cross-functional ownership and strategic leadership that underpins progression to Director of Ecommerce Operations.

Why Join Us?

• A defined pathway to Director of Ecommerce Operations within one to two years - for the right person, this is a genuine stepping stone, not a talking point.
• A high-autonomy role with real decision-making authority from day one - you'll own vendor relationships, operational execution, and technical infrastructure without being micromanaged.
• A fast-scaling, product-led business with a global footprint - your work directly shapes how Vuly reaches and serves customers across North America.
• A lean, commercially minded team where strong operators are noticed, valued, and developed - not lost in layers of hierarchy.
• The breadth to grow - this role spans technical systems, physical logistics, vendor commercials, and customer experience, making it one of the most well-rounded ecommerce operations positions in the market.