Responsibilities

• Ownership of a best-in class marketing campaigns, including development of each product's brand positioning, creation of brand value propositions, and promotional messaging in order to create and drive effective brand strategies
• Utilizing data and being strategic in developing the brand by conducting segmentation, unmet needs analysis, competitive landscape and business intelligence for HCPs and consumers; leverage clinical and economic data to produce high impact collateral for HCP and consumer campaigns
• Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels, and own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization.
• Execute the branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience, and translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
• Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials, via agencies or otherwise
• Partner closely with performance/growth marketing agencies and media partners on DTC and consumer campaigns for the OTC product, including audience targeting, media planning, and measurement.
• Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
• Collaborate with Medical Affairs on communications strategy and KOL engagement
• Manage the brand presence at key congresses
• Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs)

Requirements

• Bachelor's degree required; MBA, PharmD, or MPH preferred to navigate the complex intersection of business and clinical strategy.
• 15+ years of progressive leadership within the pharmaceutical or biotech sectors, with a proven track record across OTC/Consumer Growth Marketing, HCP Marketing, and Sales, including direct experience marketing OTC or consumer health products.
• Demonstrated success leading multiple brand launches, overseeing the journey from pre-approval market shaping to post-launch pull-through.
• 5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Strategic Leadership & Domain Expertise
• Extensive experience in developing comprehensive brand strategies, encompassing OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market-shaping initiatives (DSA/DSE).
• Strategic capabilities with the ability to conceive, develop and implement multi-dimensional marketing and business plans.
• Deep understanding of performance and growth marketing channels (paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
• Sophisticated understanding of cross-functional ecosystems, including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.
• Operational & People Excellence

Preferred

• Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus
• Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)
• Leveraged deep Central Nervous System (CNS) subject matter expertise to design, launch, and manage clinical and operational programs, evaluating complex data to drive strategy and partner with key opinion leaders
• Thrive in a high-velocity startup setting by driving initiatives from 0-to-1 with minimal guidance, adapting quickly to shifting priorities, and optimizing workflows for rapid growth

Benefits

• Competitive Salary with Annual Review | Cash Bonus | Stock Options | 5% 401(k) matching | Medical | Dental | Vision | Life Insurance | Voluntary Benefits | Unlimited PTO | Uber One | Nectar Rewards | One Medical | Fertility Support | Fitness Reimbursement | Bike Membership | Professional Development Stipend | DoorDash and Catered Lunches | Parent Benefits | LinkedIn Learning | Gemini Enterprise Stack | Industrious Workspaces | Commuter Subsidies | Flexible Work Arrangement | Choice of Mac or Windows | Sponsored Company Events | Office Snacks and Beverages | Much More…