Senior Director/Vice President, Hematology Marketing

Responsibilities

• Develops and leads brand strategy for Risto-cel and ensures alignment across key cross-functional stakeholders including Medical, Market Access, Key Account Management Team and Technical Operations.
• Owns development of brand positioning, messaging, and competitive strategy.
• Leads commercial launch readiness and execution in close collaboration with cross-functional partners.
• Directs HCP and Patient marketing strategy and oversees tactical execution by agency partners and marketers.
• Leads team of marketing, insights and marketing operations professionals.
• Oversees generation of customer and market insights through primary and secondary research, competitive intelligence and Advisory Boards.
• Leads scenario planning, risk management, and contingency strategies for launch, including forecasting and supply chain coordination.
• Budget management.

Requirements

• BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred.
• Minimum 12 years business experience within the pharma/biotech/biopharma space.
• Proven track record of developing and executing brand strategies in highly cross-functional environments.
• Experience in cell and gene therapy is a must.
• U.S. launch experience is a must.
• Outstanding strategic thinking and problem-solving capabilities.
• Must be capable of managing and prioritizing multiple activities.
• Can operate in two worlds — big picture orientation with attention to detail.
• Exceptional interpersonal skills and collaborative nature with strong ability to influence, motivate, inspire, encourage and develop others.
• Demonstrated people management experience and development capabilities required.