Senior Director of Wellness

New York City, NY (On-site)

$110K/yr – $125K/yrSenior Level8+ years expFull time

Posted 11 days ago

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Job Description

Responsibilities

  • Partner closely with the Head of Wellness to support the strategic direction and continued growth of the Wellness division, helping to drive client success, team development, and innovative opportunities within the space.
  • Lead creative and strategic client planning initiatives from concept through execution to achieve client goals.
  • Demonstrate strong contacts and relationships with editorial media across the wellness, lifestyle, beauty, and consumer industries, with a proven track record of securing quality placements.
  • Pitch stories, build talking points, compose media releases, and secure business features, brand features, trend stories, profile pieces, and award opportunities.
  • Serve as the final reviewer for all client and press-related content, ensuring quality, accuracy, and timeliness.
  • Act as a senior client leader by providing strategic counsel, leading client communications, and driving larger editorial and thought leadership initiatives aligned with each client's brand voice.
  • Lead client meetings, media briefings, interviews, desksides, activations, and presentations.
  • Oversee activation strategies, including budgets, timelines, execution, and recap reporting.
  • Conceptualize and oversee paid and organic influencer and tastemaker programs that drive awareness and measurable results.
  • Build and maintain strategic relationships with influencers, talent, media, and industry partners while expanding Studio Beauty's network.

Requirements

  • At least 8–10 years of experience in wellness, beauty, or consumer communications.
  • Previous experience managing teams and overseeing multiple client accounts.
  • Self-motivated, strategic thinker with the ability to work well under pressure and independently.
  • Action-oriented, resourceful, and creative thinker with a strong attention to detail.
  • Excellent writing, communication, and presentation skills.
  • Exceptional interpersonal and leadership skills.
  • Strong organizational skills with the ability to multitask, manage multiple personalities, and oversee several clients simultaneously.
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Google Workspace, and Muck Rack (preferred).
StudioBeauty logo

StudioBeauty

Studio Beauty are an award-winning global PR Collective (PR Net winners of Beauty Agency of the Year 2024) of interdisciplinary experts who craft brand storytelling, establish and elevate industry thought leaders and build brand communities.

Founded in 2020
New York, New York, USA
16 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (13% of company)
Marketing Roles Posted (Last 30 Days)
1