Responsibilities

• Sets an adoptable multi-year vision for the meetings and events teams that clearly ties back to the enterprise strategy, translating strategic priorities into executable annual plans.
• Ensures data-driven decision-making with robust analytics, observability, and measurable KPIs to optimize engagement and event performance.
• Leads and develops a high-performing event and creative services team to utilize scalable and repeatable processes that hold up under pressure and are ready for growth.
• Fosters experimentation and persona-based experiential event marketing strategies. Is a continuous learner that models a growth mindset and ensures the team is setup to work collaboratively with cross-functional teams.
• Provides dedicated time and space for team development and growth.
• Tracks and documents operational and other related costs by recording and classifying expenses to monitor and control costs, assess budget adherence, and evaluate the efficiency of resource utilization within the organization.
• Builds and maintains a consistent event brand identity for internal and external events, ensuring NM brand and CEE design principles and best practices are applied across all programs.
• Leads the team in delivering large, city-wide events including NM’s Annual Meeting in Milwaukee, two regional meetings that change locations throughout the US. In addition to hundreds of internal and external events on a yearly basis.
• Responsible for overseeing and/or executing with the partnership of sourcing and procurement (S&P) all M&E vendor contracts including post-contract housing management.
• Acts as a SME for the S&P team for industry-related standards, risk assessments, contractual terms, SOWs, pricing, and concessions, as well as ongoing management of hotel and vendor contracts once fully executed.

Requirements

• Bachelor's degree in related fields such as business, event management, marketing; master's degree – a plus.
• 10+ years of related business and managerial experience, with a strong track record in corporate events strategy, experiential marketing, or event production within a large, matrixed organization.
• Experience working at a luxury hotel property or event venue is a plus.
• Demonstrated experience leading through subordinate managers/professionals a plus. Building high-performing teams, experienced in organizational design.
• Proven track record in developing vision and strategy that align with and advance corporate strategic objectives.
• Comprehensive understanding of event strategy, experiential marketing, brand-building, and event technology platforms; applies broad industry knowledge and commercial awareness to drive financial performance.
• Demonstrated ability to direct the resolution of highly complex or unusual business problems that cross functional lines, applying advanced critical thinking.
• Strong political savvy and ability to negotiate with senior leaders across the business.
• Proven skills in dealing with ambiguity and paradox; ability to iterate while overseeing multiple, high-visibility priorities.
• Ability to lead change effectively both within the team and across the organization.