Own and drive the integrated editorial strategy across paid/earned/owned channels, turning complex topics into accessible campaigns while leading cross-functional teams, governance, and data-driven optimization during normal cycles and crises.

• Editorial leadership: define strategy, schedules, and messaging frameworks to maintain consistency and impact.
• Content creation and process: oversee multifunctional teams, editorial approvals, and channel-optimized production.
• Crisis and rapid-response: coordinate timely, accurate messaging across platforms with executive-ready insights.