Senior Director, Sport Brand Marketing NA

Responsibilities

• Lead multi-year, annual and seasonal plans for Sport in North America.
• Lead a cross-functional marketing team to create inspired and world class storytelling and consumer journeys which will take the brand and consumer somewhere new.
• Define and drive annual & seasonal Marketing Plans that position Nike as the leader in Football, Baseball, Tennis and Golf.
• Define the North American Sport consumer muse to inspire aspirational storytelling and concepts.
• Define, develop & deliver Seasonal Storytelling, both in partnership with Global and within our Geo offense.
• Define and deliver long-term Sport brand plans in partnership with other sport-led teams and our Nike Sportswear offense.
• Lead & develop a highly capable, diverse and multi-disciplinary Marketing team.

Requirements

• 10+ Years of experience in Brand Management and Marketing building Consumer Connection, Brand Planning, Brand Strategy and Marketing Journeys to drive consumer engagement.
• Bachelor’s degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• North America perspective/experience when it comes to Sport marketing.
• A proven track record to drive and deliver results across business and brand.
• A proven ability to build, develop and encourage deeply collaborative teams.

Preferred

• Strategic Marketing and Planning experience.
• Translating business objectives and goals into annual Marketing strategies and plans to create demand and drive growth.
• Demonstrated ability to drive demand for our key products and drive brand energy.
• End-to-end consumer experience and design thinking skills to drive engagement with our brand and products.
• A background in Marketing consumer insights and fostering big ideas in partnership with a highly cross-functional team.
• Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort level with ambiguity.