Responsibilities

• Own social strategy across a portfolio of priority accounts.
• Set the strategic direction for how brands communicate on TikTok, Instagram, and adjacent platforms.
• Define the brand platform and recurring content architecture.
• Drive fast iteration through performance interpretation and content analysis.
• Translate brand strategy into a clear point of view on voice, posture, and what the brand rewards and celebrates on social.
• Identify the cultural and community dynamics that create fandom, and shape content strategy to deepen audience participation.
• Develop briefs that align internal teams and external partners on creative priorities, audience context, messaging intent, and execution standards.
• Guide creative development through direct feedback that improves work over time across concepts, scripts, and content packaging.

Requirements

• 8–12+ years of experience in social strategy, communications strategy, content strategy, or adjacent roles.
• Senior-level experience leading strategy across multiple brands or a large account with high output demands.
• Strong understanding of TikTok and Instagram, including algorithmic distribution, content packaging, and community dynamics.
• Proven ability to build brand platforms on social, including recurring formats, tonal systems, and audience participation mechanics.
• Excellent writing and communication skills, including the ability to create clear briefs and actionable feedback.
• Strong creative judgment and comfort guiding concepts, scripts, and execution through iteration.
• Experience leading external partners or subcontractors with clear standards and reliable delivery expectations.
• Agency experience and portfolio work are strong pluses.