Senior Director of Social Media at Heartland Food Products Group | Carmel, IN

Heartland Food Products Group

Senior Director of Social Media

Carmel, IN (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Own social media strategy and execution for Splenda® and SlimFast® brands at senior level, coordinating content, community, and cross-functional initiatives.

Own end-to-end social media strategy, content planning, and community management across platforms.
Must-have: 10+ years in communications with 5+ years leading corporate Social Media for a major brand.
Standout: Experience collaborating with agencies and cross-functional teams to drive business goals.

Job Description

Responsibilities

Develop and execute social media strategies across all platforms
Optimize social media activations for traffic, conversions, and member acquisition
Analyze and report on social media performance
Collaborate with cross-functional teams and agencies to improve the social media customer journey
This person loves digital culture, creating and managing content for social media, and is passionate about engaging in and growing our communities
Ensure consistency with the brand's voice and goals across owned content
Analyze data and metrics to optimize activation, measure performance, and adjust tactics for maximum impact
Collaborate with the brand teams to align Social Media initiatives with broader business objectives and enhance consumer engagement
Regularly attend and actively participate in key meetings; actively execute and report on tactics to support brand priorities
Define, sell in, and implement an organic social channel strategy and always-on content plan to drive follower growth and brand engagement

Requirements

Bachelor's degree required
10+ years of communications experience, including 5+ years leading corporate Social Media for a major brand
Proven experience at developing and executing strategies that enhance organizational reputation with priority audiences
Experience working with external agencies/agency teams
Passionate about communication strategies designed to engage priority audience
Strong storytelling, creative, editing, and project management skills
Data-driven mindset with extensive experience with analytics and social listening tools
Highly self-directed and resourceful with the ability to work independently, while also being a productive team player
Excellent communication, writing and organizational skills - with strong attention to detail
Ability to work in collaboration with both technical and non-technical staff to brainstorm, problem solve, and execute

Preferred

MBA preferred with a focus on digital media technology, journalism, public relations, or marketing.
Advanced degree in business or communications is an asset

Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders.On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches.In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S.Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.

Founded in 1995

Carmel, Indiana, USA

727 employees (49 in marketing)

www.heartlandfpg.com