Responsibilities

• Go-to-Market Strategy: Collaborate with the Head of North America Commercial, to define and deliver integrated go-to-market strategies aligned with business goals for new customer acquisition, upsell, and retention
• Executive Collaboration: Act as a trusted partner for our Head of North America Commercial, the CMO and other executive stakeholders, to develop and execute regional marketing strategies that drive impactful outcomes and contribute to business objectives. You will drive tight alignment with regional growth strategies and our marketing plan
• Marketing Strategy Development: Lead the development of innovative marketing strategies across all regional marketing efforts, exploring new approaches and championing experimentation to maintain a competitive edge in the rapidly evolving market landscape. With a focus on Digital ABM, you’ll be fully versed in all aspect of integrated marketing
• Regional Marketing Leadership: Work across Commercial, Partnerships, Revenue Operations and global marketing teams to create cohesive and impactful regional plans. You will be responsible for designing and executing the marketing strategy and plan in the region and will need to influence other marketing teams to deliver what’s needed to support the execution of your plan
• Team Leadership: Manage and grow a team of marketers with varying areas of expertise. Foster a high-performance environment built on trust, ownership, and continuous development. It is likely that the responsibilities of the regional team will grow in time, starting with ABM and Events, but growing to PR and broader elements of the marketing mix in time
• Budget Management: Allocate resources strategically to maximize ROI and support the region’s commercial priorities. You’ll be accountable for delivering high impact programs that accelerate sales results and build our brand in the region
• Market Alignment: Stay abreast of market dynamics and industry trends, ensuring marketing efforts align with both global strategies and local preferences to drive effective engagement with enterprise customers
• Measurement and Optimization: Measure performance, and use insights to adjust strategy and improve outcomes. Communicate results to stakeholders across the business

Requirements

• Experience: Over a decade in strategic B2B marketing, with a focus on enterprise marketing and events management. Extensive experience in payments, fintech, or complex enterprise software sectors is highly desirable
• Communication Skills: Excellent communication skills across all levels, with the ability to effectively convey complex ideas and influence buy-in from senior stakeholders
• Leadership Skills: Track record of exceptional leadership and team management, with the ability to inspire and mentor a team of marketing professionals and cross-functional partners to achieve ambitious goals and drive impactful outcomes. Adept at steering complex projects, setting clear priorities, delegating effectively, and maintaining a keen eye on budgets
• Cross-Functional Collaboration: Strong cross-functional collaboration skills, with the ability to build and maintain relationships with key stakeholders and drive alignment and execution of marketing initiatives across departments. Ideally with have evidenced this at scale, in matrixed/global environments
• Strategic Thinking: Strategic thinker with a proven ability to develop innovative marketing strategies, explore new approaches, and champion experimentation to stay ahead in the rapidly evolving market landscape
• Analytical Mindset: Strong analytical skills, with the ability to utilize marketing technology tools to measure the impact and ROI of marketing activities, providing actionable insights to drive continuous improvement and optimization
• Data-driven Decision-making: High-proficiency in leveraging martech tools for performance and ROI tracking, as well as turning insights into tangible actions
• Innovation Mindset: Constantly on the hunt for innovative strategies and eager to test new tactics to connect with and provide value to our merchants
• Team Spirit: A genuine enthusiasm for being an integral part in a dynamic team, seamlessly collaborating with colleagues from all corners of the globe to make an impact