Senior Director, Product and Consumer Communications

San Francisco, CA (Hybrid)

$246K/yr – $340K/yrSenior Level12+ years expFull time

Posted 4 hrs ago

Job Summary

Own and communicate Chime\'s integrated product and brand narrative, turning partnerships, launches, and thought leadership into sustained campaigns while building a high-performing, cross-functional team.

  • Define and execute a comprehensive product and brand communications strategy.
  • Drive external awareness through media, influencer, and executive engagement.

Job Description

Responsibilities

  • Set the strategy: Own an integrated product and brand communications strategy that drives the business and wins over consumers and the tech community alike.
  • Mainstream the Chime brand: In close collaboration with Brand Marketing, turn brand partnerships, consumer insights, original research, and cultural moments into campaigns that generate sustained coverage.
  • Own the product narrative: Work hand in hand with Product Marketing to drive 360-degree product launches, from messaging to media, influencer relations, and the owned and paid surround sound that turns each one into a buzzy moment.
  • Build the team: Lead and develop a high-performing team and raise the bar for the function. Product and Brand Communications is a growth driver for Chime, and there's a lot of runway.
  • Lead cross-functionally: Partner with Product Management, Engineering, Brand Marketing, Product Marketing, Content, and others, so every launch and campaign tells a clear story.
  • Expand the spokesperson bench : Prepare Chime's product, technology, and marketing leaders for external communications opportunities, working closely with our Chief Technology Officer, Chief Product Officer, and Chief Marketing and Growth Officer and their teams.
  • Keep Chime in the conversation: Cultivate relationships across national and local consumer, lifestyle, business, technology, and trade outlets. Direct external agencies to drive consistent coverage and bring campaigns to life.

Requirements

  • 12+ years of experience in product, consumer, or brand communications, or related marketing roles, preferably in consumer technology.
  • A track record of leading product and brand communications functions, from large-scale consumer campaigns to major product launches.
  • Deep media and influencer relationships across consumer, business, and technology outlets, with a history of landing stories that strengthen brand positioning.
  • Experience partnering with creators, celebrities, or brands to generate earned media for consumer, corporate, or social impact campaigns.
  • Proven leadership: you've developed high-performing teams, led cross-functional initiatives, and managed agency partners in fast-paced environments.
  • Fluency in fintech and consumer technology, including how AI is changing products, consumer behavior, and communications.
  • Exceptional writing, editing, and verbal communication skills. You write with personality and know how to make complex ideas clear and compelling.
  • Experience advising C-suite executives and building effective partnerships with Marketing, Product, and Engineering teams.
  • A degree in Communications, Public Relations, Marketing, Business, or a related field.

Salaries

Posted range

$246K/yr – $340K/yr

Taken straight from the job posting.

See all Chime Financial, Inc salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
5

Senior Director, Product and Consumer Communications

Chime Financial, Inc · San Francisco, CA · Hybrid