Senior Director of Performance Marketing

Responsibilities

• Set the strategy and run it. Build the performance marketing plan for Compass.com and drive execution across paid search, paid social, display, video, and emerging acquisition channels. You'll be both the architect and the operator.
• Connect every dollar to outcomes that matter. Tie media performance to transaction conversion, agent lead quality, and unit economics, not just clicks and impressions. In real estate, the lead that becomes a closed home is the only metric that counts.
• Build a measurement practice that leadership trusts. Bring rigor through media mix modeling, incrementality testing, multi-touch attribution, and automated bidding to continuously improve CAC and LTV efficiency.
• Own and scale a major media budget. Manage a significant paid media portfolio in one of the most competitive search categories online. Reallocate quickly and confidently based on the data.
• Be the voice of growth in the room. Present priorities, results, and investment recommendations to the executive team and cross-functional partners across product, brand, and technology.
• Shape the future of the function. Help define the operating model, tooling, and talent strategy for performance marketing as it grows across CIH's brands.

Requirements

• Built at a marketplace. You have 10+ years in marketing, ideally including 3–4+ years leading performance marketing at a top real estate or high-volume marketplace portal.
• Strategist and builder. You can design a multi-channel growth strategy in the morning and be deep in campaign structure and bidding logic by afternoon. You'd rather own the work than delegate it.
• Executive-ready. You're comfortable with the C-suite. You bring a point of view, back it with data, and influence decisions.
• Measurement-obsessed. You have deep, practical experience with media mix modeling, incrementality testing, attribution, and paid acquisition channels.
• Energized by the mission. Helping people find their place in the world, and helping 340,000 agents grow their businesses, is something you care about.
• Technical Expertise: Deep experience in media mix modeling, incrementality testing, paid acquisition channels, and attribution models.

Benefits

• Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.