Responsibilities

• Managing a team of 2–5 Director and Associate Director level leaders, with primary responsibility for client retention and growth within your group, profitable management of your group's resources and P&L, and contributing to the company's overall OKRs and vision roadmap
• Overseeing multiple key client accounts, providing executive leadership, business strategy, and leading innovation conversations across your group's book of business
• Championing full-funnel measurement modernization (incrementality testing, MMM, and platform partner adoption) and AI-assisted workflows across your group to keep Wpromote's paid social offering ahead of the industry
• Providing annual performance reviews, in-depth monthly check-ins, and customized professional development plans for your direct reports
• Maintaining the ability to train and coach Directors, Associate Directors, and account teams on paid social fundamentals — media planning, campaign building and optimization, reporting, platform nuances, and data processing and analysis
• Coaching direct reports on foundational leadership skills, including clear communication, expectation setting, rapport building, active listening, and conflict de-escalation
• Continuously refining and updating the training process and materials for new hires, with an eye toward scalable, AI-enabled onboarding
• Maintaining sufficient knowledge of core digital marketing channels, including paid search, SEO, content marketing, email marketing, and programmatic, to help lead Wpromote's move toward a truly integrated paid media practice
• Assisting the sales team on audits, decks, and pitches for prospective clients
• Improving business processes and workflows to better enable collaboration and efficiency between account teams, clients, and business units such as accounting or marketing

Requirements

• 9+ years of experience working in paid media advertising, comprising media planning/buying in paid social for high-growth ecosystems within an agency environment
• Minimum of 3–4 years of prior staff management experience, with career development and mentoring experience
• A positive attitude and strong coaching/leadership skills
• Both performance marketing and brand marketing/planning experience required
• Experience contributing to new business pitches, strategic audits, or account growth planning
• Strong fluency with measurement approaches such as incrementality testing, MMM, and server-side/CAPI integrations, or experience overseeing teams that operationalize them
• Experienced with data analytical tools such as Google Analytics and Adobe Analytics
• Working knowledge of the platform partner ecosystem (e.g., Meta Business Partners) and broader ad tech landscape
• Expert working experience in Google Suite, Excel, PowerPoint, and Asana
• Strong experience building and articulating full-funnel, growth marketing initiatives for a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)

Preferred

• Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
• Track record designing or operationalizing AI-assisted workflows, automation, or tooling that materially improved efficiency or quality
• Advanced analytical skills (SQL or comparable analytics proficiency, comfort with BI/dashboards)

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance