Own the member marketing lifecycle from first contact to renewal, driving growth and retention.

• Collaborate across websites, blogs, newsletters, social media, events, and channels to position member resources.
• Lead member programs, webinars, events and activations, including Summer Summit and U.S. Travel Hub.
• Develop onboarding, renewal materials, and promotional content to support growth.
• Strategize end-to-end member communications across touchpoints and channels.
• Create targeted communications for member stakeholder groups at each lifecycle stage.
• Identify opportunities to communicate advocacy, research, events and programs value to members.
• Provide tailored messaging for member segments and communities.
• Oversee SmartBrief relationship and audience development with Communications team.
• Lead integrated content strategy across owned, shared and paid channels to advance advocacy, membership, brand and events.
• Maintain brand consistency and aligned messaging across channels and touchpoints.