Responsibilities

• Demand Generation: Build a focused demand engine that creates qualified pipeline within our defined ICP.
• Develop targeted, account-based programs for priority prospects.
• Partner with Sales and Account Management to improve engagement, conversion, and pipeline.
• Use AI and automation to scale research, personalization, campaigns, and optimization.
• Customer Marketing: Turn our installed customer base into a systematic growth engine.
• Drive adoption, expansion, cross-sell, and advocacy.
• Partner with Sales, Account Management and Customer teams to identify and activate growth opportunities.
• Build targeted programs based on customer needs, product usage, and expansion potential.
• Product Marketing: Make our fiber management platform easy to understand, differentiate, and buy.
• Own positioning, messaging, competitive differentiation, and go-to-market.

Requirements

• 8+ years of B2B marketing experience with meaningful leadership responsibility.
• Experience in vertical SaaS, telecom, broadband, infrastructure, GIS, network management, or another complex technical market strongly preferred.
• Demonstrated ability to generate pipeline within a clearly defined enterprise or mid-market ICP.
• Meaningful experience with customer marketing and expansion, not solely net-new acquisition.
• Strong product marketing capabilities for sophisticated SaaS or technology platforms.
• Strong positioning, messaging, storytelling, and writing skills.
• Experience leading a lean internal team while effectively managing agencies, contractors, and specialist partners.
• Strong financial judgment around marketing investment and demonstrated willingness to stop spending on activities that do not produce results.
• Highly analytical and comfortable being measured against pipeline, expansion, adoption, conversion, and revenue.
• A true player-coach who is as comfortable building something personally as they are setting strategy and leading others.

Benefits

• Competitive compensation package commensurate with experience.
• $160,000 to $200,000 OTE (base + bonus)
• Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
• Professional development opportunities and career growth within an innovative and rapidly growing company.
• Flexible work arrangements with a remote-first approach.
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