Responsibilities

• Lead, mentor, and manage functional teams, ensuring they meet performance goals and evolve alongside the needs of our clients.
• Balance the delegation of client relationship and project duties to your broader team, with the need to directly involve yourself in day-to-day activities as required/on strategic initiatives.
• Oversee your team members so that projects are executed with excellence: on time, on budget, and on strategy for the client.
• Serve as a strategic partner to major clients, helping them define marketing transformation strategies, navigate complexity in their business and unlock market share gains.
• Translate evolving client needs into actionable strategy roadmaps that leverage the full spectrum of digital channels and solutions.
• Serve as a trusted advisor to funeral home owners and operators, offering strategic guidance on marketing investments and long-term growth planning.
• Embed AI and data-driven thinking into how digital strategy is developed, communicated, and executed.
• Stay ahead of marketing and martech trends, applying emerging tools like generative AI and automation to create smarter, faster, more personalized strategies.
• Partner with internal teams to evolve and promote AI-enhanced solutions and capabilities for both client-facing engagements and internal operations.
• Revenue and Profit Management: deliver against the business goals for revenue and margin through the current offerings, as well as creating new offerings for clients.

Requirements

• 7–12+ years of B2B marketing experience, with experience in B2B SaaS, vertical SaaS, or multi-product platforms (eCommerce and marketing services a plus).
• 10+ years of experience in: managed services, marketing agency, digital marketing strategy and team leadership.
• Strong operator, understand systems, margins, and how to scale a service business
• Deep understanding of digital marketing (paid ads, SEO, content, social, funnels)
• Creative and strategic, can set vision and get in the weeds when needed
• Business-minded, you think in terms of revenue, cost, and ROI, not just campaigns
• Confident leader who can recruit, develop, and inspire a team

Benefits

• Competitive salary
• Great benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays. . .)
• An outstanding collaborative work environment