Senior Director, Marketing Science at Omnicom Media US H&S | New York, USA | $120K/yr – $200K/yr

Senior Director, Marketing Science

New York, USA (Hybrid)

$120K/yr – $200K/yrSenior Level11+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive data-driven client analytics and audience strategy at a senior level, shaping measurement plans and client guidance.

Consult with clients to identify business problems and develop analytics roadmaps.
11+ years of data and analytics experience in advertising or consulting.

Responsibilities

Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
Lead the consumer segmentation and audience identification processes.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
Providing ad hoc support to the clients to solve broad strategic marketing problems.
Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.