Responsibilities

• North America Category Leadership
• Own Legora's category narrative and brand positioning across the full North American market: East, West, Central, and emerging segments.
• Set the strategic positioning framework that regional teams execute against, ensuring consistency while enabling local relevance.
• Represent marketing in cross-functional leadership conversations at the North America level.
• Be accountable for Legora being recognised as the category leader in legal AI across North America, not just in select markets.
• GTM Architecture & Pipeline Strategy
• Design the North American GTM model: how regions are resourced, how ABM tiers are structured, and how field and digital channels work together.
• Own the pipeline generation and influence targets at the North America level and be the senior marketing partner to the VP Revenue of North America.
• Direct Legora's presence at flagship industry moments – tier-one third-party events and large owned events – enabling the regional teams to treat them as integrated campaigns, not standalone activations.
• Partner with the Growth team to evolve our demand generation motion as we scale into new segments and geographies.

Requirements

• 8–12+ years in B2B marketing, with meaningful time in senior leadership roles accountable for pipeline and revenue outcomes.
• Experience building and leading marketing teams across multiple regions or markets. You know what it takes to operate at scale and how to get the best from distributed teams.
• Deep fluency in brand strategy, ABM, field marketing, integrated campaigns, and a clear point of view on how they fit together into an 360-degree motion.
• A track record of building category presence, not just executing campaigns. You've shaped how a company is perceived in its market, not just promoted its products.
• Experience in legal tech, enterprise SaaS, or a professional services-adjacent environment is a strong advantage.
• Exceptional communicator. You can move between CMO-level strategy and campaign-level detail, and you bring teams along with you.
• You build teams that run toward data, not away from it. You've contributed meaningfully to the measurement infrastructure to prove marketing's impact, not just report on it.
• Strong commercial instincts. You think in pipeline, revenue, and NRR, not just impressions and MQLs.

Benefits

• Medical, Dental & Vision
• Multiple medical plan options through Aetna and Kaiser Permanente
• HSA or Healthcare FSA (based on plan selection)
• Dental plans via MetLife
• Vision plans via Vision Care
• Generous parental leave
• Free access to Maven Clinic
• Dependent Care FSA
• Free One Medical membership for employees and dependents
• Pre-tax commuter benefits