Responsibilities

• Leads FIU's broadcast media strategy and interactions with local, national and international outlets.
• Executes an integrated national strategy to support the FIU brand in collaboration with the Director of National Media.
• Serves as a strategic adviser in fostering relationships with newsroom leadership, with local radio and other radio networks, for the purpose of furthering, protecting the FIU brand and advancing the FIU story.
• Directs the comprehensive new media strategy for FIU's presence in podcasts and non-traditional media, ensuring these efforts leverage digital/electronic channels to increase visibility and traffic across the brand.
• Participates and works closely with the director of communication and the Office of the President on bringing thought leadership to television through interview and special appearances for the president.
• Participates in staffing the president while preparing for interviews and in writing talking points for interviews.
• Leads and supervises the assistant director for multimedia production, to place TV-ready FIU content in local, national and international outlets.
• Executes messaging and managing broadcast media during an emergency.
• Directs the voice-over work for FIU on-hold and other FIU communications.
• Serves as a strategic adviser to FIU Police and aids in police communications plans.

Requirements

• Bachelor's degree and eight (8) years of experience or a Master's degree and six (6) years of experience.

Preferred

• Experience in working with local and national media outlets, supported by an established, robust network of newsroom and broadcast contacts.
• Experience in working with faculty in a higher education institution, particularly in teasing out research story angles and providing on-camera media training for academic leaders.
• Proven track record of executing strategic crisis communications and issue management on a local or national scale.
• Experience advising C-suite executives or senior leadership on high-stakes communications, operational shifts, or crisis management strategies that directly protected or enhanced the organization's reputation.