Senior Director, Marketing Media at GEICO | Bethesda, MD | $195K/yr – $315K/yr

GEICO

Senior Director, Marketing Media

Bethesda, MD (Hybrid)

$195K/yr – $315K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive GEICO’s omnichannel media strategy at senior director level with a $1B+ budget and cross-functional governance.

Own end-to-end media strategy across seven product lines and brand initiatives.
Must-have: 15+ years in media planning/buying and team leadership.
Standout: $1B+ budget governance, upfront negotiations, and AI innovation.

Job Description

Responsibilities

Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives
Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment
Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
Deliver hands-on negotiation leadership on high profile investment agreements
Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers