Senior Director, Marketing

Responsibilities

• Lead with enthusiasm, initiative, and optimism — modeling the culture of creativity, curiosity, and mission‑driven passion we are building.
• Set clear goals and KPIs, partnering with business and client groups to create measurement plans that fuel learning and continuous improvement.
• Deliver insightful performance analysis, A/B testing, ROI reporting, and data‑backed recommendations that help the organization move forward with confidence.
• Monitor campaign effectiveness, track budgets, and provide accurate forecasts while maintaining a solutions‑oriented, collaborative approach.
• Lead product launches and marketing plans with clarity, creative thinking, and disciplined execution.
• Oversee marketing strategy and execution for major enterprise growth initiatives, embracing ambitious targets with agility, imagination, and a growth mindset.
• Build a multi‑channel, performance‑driven marketing approach that elevates brand health and expands reach, rooted in curiosity and continuous learning.
• Use data and analytics to uncover audience insights, drivers of choice, and opportunities for deeper engagement — translating those insights in an inspiring, accessible way.
• Collaborate across departments to align marketing with enterprise priorities and drive measurable outcomes.
• Lead, mentor, and develop a Marketing team that thrives on collaboration, optimism, inclusion, and shared purpose.

Requirements

• Bachelor’s degree required
• Minimum of 10 years of professional experience, including at least 7 years of progressive responsibility in brand management, marketing strategy, or communications leadership.
• Demonstrated success developing and executing large-scale, integrated marketing campaigns with measurable business results.
• Proven experience managing and developing teams and external agencies.
• Expertise in marketing analytics, data-driven decision making, and marketing technology platforms.
• Exceptional communication, strategic thinking, and collaborative leadership skills.
• A leadership style defined by enthusiasm, curiosity, optimism, empathy, and a belief in the power of shared purpose.

Preferred

• Master’s degree in Marketing, Communications, or Business Strategy preferred
• Healthcare marketing experience is a plus