Senior Director of Marketing

Dallas, TX (On-site)

$125K/yr – $140K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Description

Responsibilities

Develop and lead a high-performing digital and field marketing team.
Create clear goals, accountability, and performance expectations across the team.
Foster a culture of innovation, collaboration, speed, ownership, and continuous improvement.
Monitor key performance metrics and continuously optimize marketing effectiveness, efficiency, and profitability.
Partner closely with Operations to ensure marketing strategies support the needs of each spa and local market.
Develop and lead Field Marketing Managers across the Dallas, Houston, and San Antonio markets.
Build scalable local marketing strategies that drive awareness, traffic, and membership growth.
Ensure each FMM executes consistent, high-impact community marketing initiatives, and support Spa Managers with local marketing strategies that increase guest acquisition and community engagement including Local partnerships, Community events, Influencer relationships, Corporate wellness partnerships, Local public relations, Spa-specific marketing initiatives, Grand opening execution.
Lead the company's digital marketing strategy across all acquisition channels.
Oversee Website strategy and optimization, SEO, Paid search, Paid social, Organic social media, Email marketing, SMS marketing, CRM marketing automation

Hiatus Day Spa Med Spa

Hiatus Day Spa • Med Spa is an award-winning spa dedicated to making self-care a priority.Our expert team specializes in Massages, Facials, Body Treatments, and Nail Therapies, along with advanced Med Spa treatments such as Botox, Fillers, Microneedling, and Skin Rejuvenation. We use industry-leading products from HydroPeptide, SkinCeuticals, and Elta MD to deliver results-driven treatments tailored to your needs.As the first wellness spa in the U.S. to introduce a unique monthly membership, our H-Circle Membership makes self-care effortless with exclusive pricing and access to personalized spa experiences. With over 10,000 members and growing, our business model brings consistent guests seeking regular self-care. At our core, we believe that spa services should be a regular part of a healthy lifestyle, not just for our guests, but for our team as well. To deliver exceptional care, you need to feel your best. That’s why we offer our team access to spa services and generous discounts on our products. Our dedicated education and training teams support your professional growth with ongoing learning opportunities, including the latest techniques and innovations in wellness. If you're passionate about self-care, wellness, and making a positive impact on others' lives, we’d love to connect.

Founded in 2007

Dallas, Texas, USA

196 employees (4 in marketing)

www.hiatusspa.com