Responsibilities

• Strategic Leadership and Vision
• Develop and implement the Marketing Strategies and Plan that align with the College’s mission and strategic priorities.
• Clarify Goshen College’s priority audience(s) and develop measurables for assessing an individual’s engagement with the Marketing experience.
• Define and implement a clear and cohesive marketing plan that assists the Communications and other teams.
• Position resources and personnel to be innovative leaders within the College on emerging technologies in web architecture, AI and other resources to enhance effectiveness of the Marketing Department.
• Provide guidance to all Goshen College teams in developing guidelines and standards for web design and properties.
• Develop and implement strategies to ensure Goshen College’s signature programs surface in traditional search and AI generated college recommendations.
• Develop and implement clearly defined measurables to track an individual’s experience from initial contact with Goshen College through enrollment and student retention.
• Develop a concise format for sharing measurable data with Admissions, Advancement, and Cabinet to assist in planning and decision making.
• Develop strategies for ensuring paid media, email sequencing, and text/WhatsApp communications are consistent and focused

Requirements

• BA required with emphasis in marketing, digital marketing, business or related field; MBA preferred
• 5 – 8 years of progressive marketing leadership experience
• Demonstrated knowledge and experience in digital marketing, web strategy, SEO, analytics, and content architecture (required)
• Demonstrated experience with generative engine optimization (GEO/AEO) or a track record of adapting quickly to new discoverable channels
• A demonstrated hands-on use of AI tools
• An appreciation of the Anabaptist-Mennonite faith perspective and commitment to the mission, vision, core values, and community standards of Goshen College.
• Strategic architect and practical builder: able to develop a framework and move execution forward effectively
• Strong data and analytical fluency; demonstrated ability to set baselines, targets, and measurement systems
• Strong writer and editor skills
• Must possess a high level of organizational and management skills, with the ability to effectively prioritize and manage numerous simultaneous initiatives, projects, tasks, and daily interruptions. Ability to be flexible and service oriented in a fast-paced environment.

Preferred

• MBA preferred
• Higher education, non-profit, or mission-driven organization experience strongly preferred
• Demonstrated hands-on use of AI tools

Benefits

• Healthcare/Prescription insurance (Goshen College pays employee premium)
• Dental insurance
• Vision insurance
• Flexible Spending Account
• Life/AD&D (Goshen College pays employee premium)
• Long Term Disability (after 1 year of employment – college pays employee premium)
• Retirement (403(b))
• College contribution to retirement after 90 days
• Free membership to GC Recreation-Fitness Center
• Paid holidays