Responsibilities

• Own global go-to-market strategy and marketing for the Food & Beverage segment
• Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment
• Own and improve web conversions, landing page content, and segment copy
• Deliver sales enablement and support for all GTM teams for the segment
• Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.
• Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.

Requirements

• B2B marketing experience within the technology sector
• Experience owning go-to-market strategy and marketing for a segment or vertical
• Experience with messaging, branding, campaigns and lead strategy
• Ability to influence cross-functional teams without formal authority
• Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention
• You are naturally metrics-driven and measure the success of every objective.

Preferred

• Experience in food and beverage operations, manufacturing or food production
• Experience representing food and beverage solutions in forums or on stage
• Familiarity with CRM platforms, demand planning or quality management
• Experience in SaaS or enterprise software

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.