Senior Director of Marketing, Food & Beverage
Alpharetta, GA (On-site)
Posted 2 weeks ago
Job Summary
Own the global GTM for the Food & Beverage segment, shaping messaging, campaigns, and enablement while driving segmentation, demand, and outcomes across the full funnel.
- Define and drive the segment GTM strategy including pipeline and retention
- Lead messaging, campaigns and lead strategy with cross-functional alignment
- Enable sales and marketing teams with tools, content, and training
Job Description
Responsibilities
- Own global go-to-market strategy and marketing for the Food & Beverage segment
- Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment
- Own and improve web conversions, landing page content, and segment copy
- Deliver sales enablement and support for all GTM teams for the segment
- Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.
- Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.
Requirements
- B2B marketing experience within the technology sector
- Experience owning go-to-market strategy and marketing for a segment or vertical
- Experience with messaging, branding, campaigns and lead strategy
- Ability to influence cross-functional teams without formal authority
- Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention
- You are naturally metrics-driven and measure the success of every objective
Preferred
- Experience in food and beverage operations, manufacturing or food production
- Experience representing food and beverage solutions in forums or on stage
- Familiarity with CRM platforms, demand planning or quality management
- Experience in SaaS or enterprise software
Benefits
- robust benefit plans
Aptean
Aptean is a global provider of industry-specific software that helps organizations in manufacturing, distribution, food and beverage, transportation, and other complex industries run and grow their businesses more effectively.Aptean’s solutions and services help businesses of all sizes to be Ready for What’s Next, Now®. Headquartered in Alpharetta, Georgia, Aptean has offices in North America, Europe, and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com.
Links
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