Senior Director of Marketing & Entertainment

Responsibilities

• Develop and execute the casino's comprehensive marketing and sales strategy, including digital marketing, promotions, advertising, media planning, loyalty programs, and VIP engagement.
• Conduct market analysis to identify trends, competition, and customer behavior to inform strategic decisions.
• Establish annual marketing budget; monitor performance, ROI, and cost-effectiveness of initiatives.
• Ensure all marketing activities comply with Class III gaming regulations, tribal, state, federal requirements, and internal policies.
• Oversee brand strategy, creative development, and consistent messaging across all platforms.
• Manage traditional and digital marketing channels, including social media, email marketing, website content, and system/software campaigns.
• Direct the creation and execution of casino promotions, special events, entertainment programming, and community engagement initiatives.
• Evaluate marketing analytics and KPIs to guide decision-making and optimize campaign performance.
• Supervise Player Development and the rewards/loyalty program(s).
• Drive strategies to increase guest visitation, loyalty tier utilization, and VIP revenue performance.

Requirements

• Education: Bachelor's Degree in Marketing, Business, Communications, or a related field required.
• EXPERIENCE: A minimum of 7 years of marketing in a cross-functional role and/or casino operations in a senior management role is required.
• Class III casino experience is strongly preferred.
• CERTIFICATE/LICENSE: Must have a valid driver's license and comply with the annual review process thereof to meet insurability standards as set by the Sault Tribe Insurance Department.
• Must have a criminal background investigation completed under the guidelines of the National Indian Gaming Commission.
• KNOWLEDGE, SKILLS, & ABILITIES: Knowledge in various computer programs, including Microsoft Office, preferred. A general understanding of casino database systems is preferred. Excellent oral and written communication skills required. Excellent leadership and motivation skills required. Excellent organization and planning skills required. Budget and mathematical skills required. Ability to communicate with team members and customers. Must have the ability to work flexible shifts and days of the week, including holidays.

Preferred

• Master's Degree is preferred.
• Native American preferred.