Senior Director of Marketing Communications - Mobility at Siemens | Lexington, NC | $185K/yr – $251K/yr

Senior Director of Marketing Communications - Mobility

Lexington, NC (On-site)

$185K/yr – $251K/yrSenior Level10+ years expFull time

Posted 2 months ago

Job Summary

Own NA regional strategy and lead a 10-person marketing and comms team to drive rail-focused initiatives, align with global priorities, and partner with Siemens USA on reputation and stakeholder engagement.

Own regional strategy and cross-functional execution to move sales initiatives and transformation milestones.
Lead a 10-person team handling communications and marketing, with high-profile events and flagship trade shows as a focus.
Design customer- and sales-driven campaigns using AI content, data-led targeting, and performance analytics.

Job Description

Shape and execute a cohesive regional marketing and communications strategy for North America, fully aligned with global priorities and business objectives, acting as a trusted strategic partner to Siemens Mobility North America leadership to drive business impact, sales initiatives, and execution focus
Build, lead, and motivate a regional team of around 10 communications and marketing professionals supporting the Rail business, while personally steering complex, high-profile initiatives such as major customer events, executive forums, manufacturing site openings, and flagship international trade fairs (e.g. APTA, InnoTrans)
Design, deliver, and evaluate integrated, customer- and sales-driven marketing communications campaigns for rail products and projects, leveraging AI-enabled content creation, data-driven audience targeting, digital channels, and performance analytics in close partnership with Sales and Business Development
Take end-to-end ownership of key customer-facing and digital touchpoints, continuously enhancing relevance and performance across websites, social media, executive profiling, newsletters, product launches, customer events, and industry exhibitions
Lead communications for high-visibility rail programs and manufacturing sites, supporting transformation and change initiatives as well as operational milestones across internal, external, customer, community, and political stakeholder groups
Define clear success metrics and apply data and analytics to assess impact, optimize activities, and continuously improve the overall effectiveness of marketing and communications
Partner closely with Siemens USA on reputation and brand positioning, including coordination on political topics and strategic stakeholder engagement

Siemens

Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2024, which ended on September 30, 2024, the Siemens Group generated revenue of €75.9 billion and net income of €9.0 billion. As of September 30, 2024, the company employed around 312,000 people worldwide on the basis of continuing operations.

Founded in 1978

Munich, Bavaria, DEU

251K employees (9,149 in marketing)

www.siemens.com