Responsibilities

• Own Janicki's brand identity, voice, and visual standards across all external-facing channels
• Develop and execute an integrated marketing strategy aligned to the company’s future growth goals
• Conduct market and competitor analysis in aerospace, defense, and advanced manufacturing to identify whitespace opportunities
• Collaborate with Business Development and executive leadership to align marketing strategy with BD priorities and contract pursuit efforts
• Lead a comprehensive redesign and ongoing governance of the Janicki Industries website — including architecture, content, SEO, and UX
• Establish a rigorous editorial and publishing cadence that ensures the website is consistently current, accurate, and compelling
• Own SEO/SEM strategy and performance; oversee paid digital campaigns as appropriate
• Implement analytics infrastructure (Google Analytics, SEMrush, etc.) to track traffic, lead quality, and content performance
• Build and manage a structured, consistent social media content calendar across LinkedIn, Instagram, YouTube, and other relevant platforms
• Develop a content strategy that showcases Janicki's capabilities, culture, innovation, and employee stories to attract both customers and talent
• Oversee production of high-quality content assets — video, photography, case studies, thought leadership, and project spotlights
• Establish posting frequency standards and accountability systems to maintain a predictable, professional presence
• Plan and execute multi-channel campaigns across digital, social, email, trade shows, and industry publications
• Partner with BD and technical teams to create compelling proposal support materials, capability briefs, and client-facing collateral
• Manage trade show strategy, presence, and ROI tracking for key industry events
• Oversee the company newsletter and internal communications infrastructure, ensuring clarity and consistency of messaging across a distributed workforce
• Partner with HR and Operations to support employee engagement, recognition, and major company milestones
• Serve as a communications partner to leadership for major announcements including facility launches, contract wins, and organizational changes
• Recruit, develop, and lead a high-performing marketing team; manage internal staff and external agency/vendor relationships
• Build and manage the marketing budget with a focus on ROI and cost-effectiveness