Responsibilities

• Develop and execute comprehensive marketing plans that advance Cradles to Crayons' goals in mission delivery, vision fulfillment, thought leadership, and growth.
• Oversee marketing functions including interactive media marketing, digital content, website, email marketing, collateral, and advertising.
• Lead strategic brand placement, strategic partnerships, national sponsorship campaign support, and national fundraising support.
• Collaborate with the VP of Philanthropy to create an annual calendar of communications with financial stakeholders across the organization, including a synchronized end-of-calendar-year campaign, event communications, and other cross-market initiatives.
• Conduct market research and trend analysis to inform strategy.
• Measure, track, analyzing and communicating marketing results to inform effective decision-making.
• Ensure brand identity, messaging, and marketing strategy are infused appropriately in organizational efforts.
• Develop and manage an annual executive communications calendar, coordinating stakeholder engagement and content across multiple channels.
• Draft and edit all-staff communications, ensuring coordination between internal and external messaging.
• Develop crisis communications frameworks and messaging during major organizational change.