Senior Director of Marketing

USA (Remote)

$121K/yr – $160K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Casago's national brand and demand engine across two audiences, tying brand system to franchise enablement, supply growth, and direct bookings.

  • Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
  • Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
  • Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.

Job Description

Own Casago's national brand and demand engine across two audiences, tying brand system to franchise enablement, supply growth, and direct bookings.

  • Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
  • Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
  • Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
Casago logo

Casago

With more than 22 years of experience, Casago has become internationally recognized as a leader within the vacation and short-term rental industry in 60+ destinations across the U.S., Mexico, and the Caribbean with over 5,000 properties under management. Casago’s franchise model is re-imagining the future of short term rentals for local operators, by providing them with the tools to grow their business with the support, software, systems and purchasing power of a national organization. By joining our franchise model, you have the freedom to run your own business within a community of like-minded professionals, while leveraging the economies of scale and buying power to increase profitability and reduce your operating costs. Our core team has owned, developed, opened and managed thousands of vacation rentals, including homes, villas, mega-estate properties and condo resorts. We currently employ 350 people who provide many specialty services that are unique to our company. Our executives know what owners and travelers want and need. Our team knows the short term rental and resort business inside-out.Steve Schwab, founder & CEO, has over 22 years of experience serving in the vacation rental industry. His vision has created a blueprint for world-class customer service. His work has been exemplified in exclusive resorts and estates in 13 cities in two countries. Steve is also a pioneer in performance driven industry software. Steve was co-founder of Streamline Vacation Rental Software, which has allowed him to create many industry-first technologies that continue to change the market. He is a former Army Ranger, pilot, intelligence analyst, software developer and author. His creative work has been featured in numerous publications and television appearances.

Founded in 1996
Scottsdale, Arizona, USA
171 employees (6 in marketing)

Traffic Signals

Monthly Visitors
29.4K
Monthly Google Ads Budget
$76
Traffic Source Mix
Search
55.7%
Direct
35.5%
Referral
5.3%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
5 (3% of company)
Median Career Experience
12 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

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