Responsibilities

• Lead Global Brand Activation
• Define the global Brand Personality strategy, operating model, governance, and activation roadmap for Hilton Luxury.
• Translate brand positioning, pillars, service strategy, and customer promise into scalable activation across the luxury portfolio.
• Establish global priorities, deployment frameworks, and governance that ensure consistent execution.
• Partner with Brand Management to operationalize new positioning, brand signatures, and strategic initiatives across Waldorf Astoria, Conrad, and LXR.
• Lead enterprise activation of strategic initiatives supporting Hilton Luxury's long-term growth.
• Lead Brand Rituals & Programming
• Develop the service rituals, leadership experiences, storytelling, recognition strategies, and branded programming that bring each luxury brand to life.
• Build differentiated Team Member experiences that reinforce each brand's unique positioning and emotional connection with guests.
• Lead the evolution of luxury leadership programs, Brand Ambassador Networks, immersion experiences, and recognition platforms.

Requirements

• Ten (10) or more years of experience in luxury hospitality, brand management, operations, learning, organizational effectiveness, guest experience, consulting, or related fields.
• Seven (7) or more years leading enterprise or global strategic initiatives across multiple business functions.
• Five (5) or more years leading teams.
• Demonstrated success influencing executive stakeholders and leading large-scale cross-functional initiatives.
• Experience supporting luxury hotel openings, conversions, or major brand activations.
• Executive-level consulting, communication, and presentation experience.
• Willing to travel globally up to 50%.

Preferred

• Bachelor's Degree or equivalent experience.Master's Degree in Hospitality, Business, Organizational Development, or a related field.
• Experience leading global luxury hospitality brands.
• Experience working within a global matrix organization.
• Knowledge of Forbes Travel Guide standards and luxury service expectations.
• Experience leading organizational change and enterprise activation strategies.
• Experience consulting with senior hotel leadership teams.
• International leadership experience across multiple regions.
• Multilingual capabilities.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next