Senior Director of Lifestyles and Marketing

Responsibilities

• Provide strategic leadership and oversight of lifestyle programming and event experiences across the Access Management portfolio.
• Establish consistent standards and best practices for lifestyle operations, programming, and resident engagement.
• Partner with community Lifestyle Directors to develop annual lifestyle calendars, ensuring programming is creative, engaging, well-coordinated, properly staffed, and effectively promoted.
• Recruit, develop, mentor, and support Lifestyle Directors and onsite activities teams, fostering a culture of hospitality, accountability, and exceptional service.
• Collaborate with community leadership to identify opportunities to enhance resident satisfaction, participation, and overall community engagement.
• Oversee the planning and execution of signature events, special programs, and portfolio-wide lifestyle initiatives.
• Lead and maintain the Access Management brand identity across all marketing and communication platforms.
• Oversee the development and execution of marketing strategies, including website content, social media, newsletters, email campaigns, photography, promotional materials, and brand standards.
• Ensure consistent, professional, and engaging communications that reflect the company's culture and values.
• Create compelling marketing materials, presentations, and proposal decks in partnership with the Business Development team.

Requirements

• Minimum of 7 years of progressive experience in events, lifestyle programming, guest experience, marketing, or hospitality leadership.
• Experience with a nationally recognized hospitality, resort, entertainment, or private club brand such as Disney, Four Seasons, Ritz-Carlton, Marriott, Hilton, Universal, or a comparable organization.
• Demonstrated success leading lifestyle, event, or marketing teams across multiple locations or properties.
• Strong understanding of event planning, entertainment programming, guest engagement, and exceptional hospitality standards.
• Hands-on marketing experience with tools and platforms such as Canva or Adobe Creative Suite, social media scheduling applications, email marketing platforms, and website content management systems.
• Excellent presentation, communication, and relationship-building skills, including the ability to develop polished, professional presentations for executive leadership, community boards, and developers.
• Strong leadership and organizational skills with the ability to manage multiple priorities and initiatives across a geographically diverse portfolio.
• Executive presence combined with a warm, approachable, service-oriented leadership style.
• Ability to travel regularly to Access Management communities throughout Florida.
• Must reside in or be based near Central Florida (Orlando) or the Lakewood Ranch/Sarasota area.

Preferred

• Experience with master-planned residential communities, active adult/55+ communities, or private club environments.
• Experience with Food & Beverage marketing, restaurant promotions, and hospitality-driven event programming.
• Active Florida Community Association Manager (LCAM) license.
• CMAA membership or related professional certification.
• Disney Institute hospitality or leadership training.
• Experience with video production, podcast development, and digital storytelling.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid time off and company holidays.
• Phone and mileage reimbursement.