Responsibilities

• Lead integrated marketing planning and execution across digital, CRM, retention, and promotional marketing initiatives.
• Own and manage the company promotional calendar, ensuring alignment across teams and business objectives. Drive guest acquisition, engagement, retention, and loyalty strategies.
• Establish and monitor key performance indicators (KPIs), dashboards, and reporting frameworks.
• Partner closely with executive leadership to align marketing initiatives with company goals.
• Oversee marketing operations, project management, workflow efficiency, and accountability.
• Manage marketing budgets and evaluate return on marketing investments.
• Coordinate cross-functional initiatives involving merchandising, creative, photography, digital, and retail teams.
• Leverage emerging technologies, including AI tools, to improve marketing effectiveness, efficiency, analytics, and guest experiences.
• Mentor and develop a talented marketing team while fostering a culture of collaboration and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• 8+ years of progressive marketing leadership experience.
• Proven success leading CRM, digital marketing, retention marketing, and guest engagement strategies.
• Strong analytical and technical expertise with marketing technology platforms and tools.
• Experience developing KPIs, dashboards, performance reporting, and data-driven business strategies.
• Demonstrated success managing marketing programs tied to revenue growth, guest acquisition, retention, and ROI.
• Excellent leadership, communication, organizational, and project management skills.
• Ability to manage multiple priorities and build alignment across diverse stakeholder groups.

Preferred

• Experience in specialty retail, luxury goods, jewelry, fashion, or consumer products.
• Experience within a multi-location retail organization.
• Experience supporting both e-commerce and brick-and-mortar business channels.
• Familiarity with platforms such as Salesforce, Klaviyo, Google Analytics, Semrush, or similar technologies.
• Experience implementing AI-driven marketing solutions and automation tools.

Benefits

• Multiple medical plan options with prescription coverage
• Dental and vision insurance
• Company-paid and voluntary benefit options
• Life, disability, accident, critical illness, and hospital indemnity coverage
• Pet insurance and fitness discounts
• Generous paid time off program
• Paid holidays
• Associate jewelry discount program
• 401(k) retirement plan with company match
• Performance bonus opportunity