Senior Director, Integrated Investment at Omnicom Media US OMD | New York, USA | $120K/yr – $230K/yr

Senior Director, Integrated Investment

New York, USA (Hybrid)

$120K/yr – $230K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end media activation for high-stakes campaigns, translating client goals into investment plans, data-driven insights, and hands-on team leadership to deliver KPIs.

Strategic investment activation: develop and execute short- and long-term plans aligned to client objectives.
Data storytelling: extract insights from data and map them to business goals.
Team leadership and partnership: allocate resources, supervise execution, coach staff, and coordinate agency partners.

Job Description

Responsibilities

Develop short and long-term investment activation plans based on the client’s stated business objectives, implement those plans, and achieve key metrics (KPIs)
Extract insight/actions from data and relate the “story” back to client’s business goals
Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of your team
Present and lead digital and video strategic and tactical plans with clients, staff and internal teams
Provide regular insights and training to challenge and develop team members
Facilitate and manage campaign creation, forecasting, budgeting, pacing, and optimization
Understand business concepts and client objectives to identify campaign expansion opportunities
Manage agency partner or technology relationships needed to support campaign initiatives
Show innovation and thought leadership in leading the integrated media planning and activation with new solutions and pilot opportunities as appropriate
Provide feedback and input for the development of the annual roadmap and learning agenda

Requirements

10+ years of work experience with 4+ years of experience successfully leading digital and video investment teams
In-depth understanding of video campaign management and digital direct optimization practices
Strong program management and organizational skills, being able to manage multiple projects at once and enjoying working in a fast-paced, results-oriented agency
Strong leadership and management skills, and committed to nurturing, training and growing your team
Demonstrated ability to collaborate and be a team player with client business lead and other strategists and peers to deliver top quality work that exceeds the client's goals and KPI's
Demonstrated ability to extract analytical insights, tell a story, and deliver recommendations with rationale
Luxury or CPG industry experience a plus