Responsibilities

• Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
• Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
• Understands how to drive earned media in today’s ever-changing media landscape
• Be proactive, anticipate client needs and keep multiple activities moving
• Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
• Cultivate and foster relationships with key traditional and new media contacts in the consumer space (lifestyle, sports, travel and/or luxury is a plus)
• Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
• Develop high-quality written materials, showcasing strong writing and storytelling skills
• Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients

Requirements

• 7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
• Experience working on large brands within the consumer lifestyle category (understanding the intersection of lifestyle, sports, entertainment and commerce with culture, is a plus)
• Prior experience in PR, consumer communications strategy brand partnerships and large-scale event activations
• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
• Deep understanding of developing traditional and new media strategies and strong media relationships
• Ability to manage multiple short- and long-term programs and deliverables simultaneously
• Excellent communication and writing skills
• Experience engaging mid- to senior-level clients
• Experience mentoring junior team members
• Entrepreneurial mindset

Benefits

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus