Responsibilities

• Lead and scale MyFitFoods’ influencer and affiliate program across Houston, Denver, and Portland
• Recruit, onboard, and manage creators, affiliates, ambassadors, athletes, and partners
• Design creator ecosystem structure, including tiers, incentives, and performance models
• Build scalable systems for tracking, attribution, communication, and reporting
• Optimize commission structures and performance incentives tied to revenue outcomes
• Identify and activate high-performing creators aligned with brand and growth strategy
• Drive creator-led customer acquisition and revenue growth
• Own KPIs including revenue, conversion, CAC efficiency, and ROI
• Partner with marketing, content, retail, operations, and leadership on growth strategy
• Shape campaign direction and content strategy
• Travel periodically for markets, events, and activations
• Hire and lead one direct report within the influencer function

Requirements

• 5+ years in influencer marketing, affiliate marketing, creator partnerships, or growth/performance marketing
• Proven experience building or scaling influencer/affiliate programs into revenue channels
• Experience in DTC or high-growth consumer brands where creators drive acquisition
• Strong understanding of creator economics, attribution, CAC, and performance metrics
• Experience managing multi-tier creator ecosystems
• Ability to build systems, processes, and scalable infrastructure
• Strong analytical capability with comfort using performance data
• Experience operating in fast-paced, high-growth environments
• Experience with influencer/affiliate platforms and tracking tools