Responsibilities

• Lead Marketing Analytics, Insights & Effectiveness
• - Define and lead the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US.
• - Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals.
• - Serve as a trusted strategic partner to the CMO and broader Marketing leadership, translating data and insights into clear, actionable decisions.
• - Integrate behavioral analytics with customer, market, and competitive insights to provide a holistic view of performance and growth opportunities.
• Build Marketing Effectiveness & Measurement
• - Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes.
• - Own the marketing measurement architecture across paid, owned, and earned channels.
• - Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact.
• - Establish best-in-class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM).

Requirements

• Education
• Bachelor’s degree or equivalent experience in a quantitative field. – Required
• Master’s degree in Quantitative Marketing, Data Science, Statistics, Economics, or related discipline. - Required
• Qualifications
• 15-20 years of experience in marketing analytics, insights, growth analytics, or digital marketing data science.
• Deep expertise in marketing effectiveness measurement, including experimentation, incrementality testing, and Marketing Mix Modeling.
• Experience leading customer insights / market research functions (quantitative and qualitative).
• Strong understanding of digital marketing channels and performance KPIs.
• Proven experience building and leading high-performing, multidisciplinary teams.
• Executive-level communication skills with the ability to influence senior stakeholders and drive decision-making.

Preferred

• Ph.D. in quantitative discipline.
• Experience in financial services, fintech, or digital-first consumer businesses.
• Familiarity with CDPs and marketing platforms (Salesforce Marketing Cloud, Adobe, Braze).
• Knowledge of data privacy and regulatory standards (GDPR, CCPA).
• Experience integrating analytics, research, and AI-driven insights to drive business outcomes.
• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

Benefits

• Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)