Responsibilities

• HCP commercial strategy and value proposition
• All HCP-facing content, materials, and messaging for the franchise
• Medical education strategy and peer-to-peer engagement programs, in partnership with Medical Affairs
• HCP field enablement: arms the field with everything it needs to be effective
• HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
• Partnership with enterprise Sales on field execution and messaging pull-through
• Can build HCP-facing strategy and content with enough clinical and commercial credibility that the field trusts it and payers respect it
• Leads without owning the sales organization: sets field strategy and enablement that Sales executes, which takes influence rather than authority
• Coach and develop content and strategy talent as the team builds out

Requirements

• Bachelor's degree required; advanced degree preferred
• 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
• Demonstrated experience building HCP segmentation and targeting strategy tied to prescribing outcomes
• Experience partnering with a national or regional sales organization on field execution

Preferred

• Track record building brand ideas and campaigns that HCPs remember, not just materials they receive
• Medical education or peer-to-peer program experience

Benefits

• comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.