Responsibilities

• Lead the HCP promotional strategy for a leading HIV treatment brand, ensuring alignment with brand objectives, customer needs, and business priorities.
• Develop integrated customer engagement strategies across personal and non-personal channels to drive awareness, knowledge, and clinical confidence.
• Lead positioning, messaging, customer segmentation, targeting approaches, and channel investment strategies to maximize impact.
• Lead development and execution of integrated HCP communication strategies and campaigns across personal and non-personal channels
• Translate brand strategy into field execution through development of the HCP Plan of Action, including field messaging, call flows, objection handling, and promotional resources.
• Partner closely with Sales Leadership to inspire field teams and support business performance objectives.
• Establish and monitor key performance indicators to continuously improve promotional effectiveness and return on investment.
• Collaborate across Sales, Medical Affairs, Market Access, Commercial Operations, Analytics, Regulatory, Legal, and other key stakeholders to ensure consistent execution of strategic priorities.
• Lead high-impact cross-functional initiatives that support both brand objectives and broader HIV Treatment business goals.
• Represent U.S. Commercial on governance and enterprise leadership teams, influencing strategic decisions and driving organizational alignment.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field and 14+ years of relevant commercial experience; OR
• Master's degree in Marketing, Business, Life Sciences, or a related field and 12+ years of relevant commercial experience; OR
• PhD and 12+ years of relevant commercial experience

Preferred

• - Advanced degree (MBA, MS, PharmD, PhD, or equivalent).
• - Demonstrated success leading HCP marketing strategy and execution in highly competitive markets.
• - Deep understanding of pharmaceutical sales, customer engagement, and commercial execution.
• - Experience partnering effectively across Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal, and Commercial Operations.
• - Experience supporting market-leading brands and product lifecycle management initiatives.
• - Demonstrated ability to influence senior leaders and executive stakeholders.
• - Strong analytical skills with the ability to translate data and insights into strategic recommendations.
• - Experience managing agencies, budgets, and multiple high-priority initiatives.
• - Deep understanding of pharmaceutical regulatory requirements and promotional compliance.
• - HIV therapeutic area experience preferred.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.