Responsibilities

• Own the growth strategy
• Develop and lead the overall Growth Marketing strategy and roadmap across the portfolio of brands.
• Build integrated plans spanning customer acquisition, engagement, conversion, and retention.
• Establish annual and quarterly growth priorities, channel strategies, investment plans, and performance targets.
• Translate company and e-commerce objectives into actionable growth marketing initiatives.
• Identify opportunities to accelerate growth through new channels, technologies, partnerships, audiences, and customer experiences.
• Foster a culture of accountability, testing, optimization, and continuous learning.
• Drive customer acquisition
• Lead paid media strategy across Search, Social, Display, Video, Affiliate, and emerging acquisition channels.
• Partner with the Paid Media team to establish channel strategies, testing roadmaps, and performance goals.

Requirements

• 10+ years of progressive experience in Growth Marketing, Performance Marketing, Digital Marketing, or E-commerce.
• Demonstrated success leading integrated growth strategies across multiple channels and customer touchpoints.
• Deep understanding of customer acquisition, conversion optimization, customer retention, and lifetime value management.
• Experience overseeing paid media, CRM/lifecycle marketing, SEO, analytics, attribution, and experimentation programs.
• Proven ability to manage significant marketing budgets and make data-driven investment decisions.
• Strong analytical and financial acumen with the ability to connect marketing initiatives to business outcomes.
• Experience leading, coaching, and developing high-performing marketing teams.
• Demonstrated success partnering with executive leadership and cross-functional stakeholders.
• Strong understanding of marketing technology, customer data, measurement, and attribution methodologies.
• Experience leveraging AI and emerging technologies to improve marketing performance and operational efficiency.

Preferred

• Multi-brand retail or e-commerce experience.
• Experience leading growth marketing for a direct-to-consumer or omnichannel business.
• Familiarity with modern CRM platforms, marketing automation tools, CDPs, and analytics platforms.
• Experience managing both in-house and agency teams.
• Strong background in testing, conversion rate optimization, and customer experience optimization.
• Proven success implementing AI-powered marketing capabilities and workflows.
• Experience operating in a fast-paced, high-growth environment.
• You've worked on lean teams where strategic thinking and hands-on execution are equally important.

Benefits

• Excellent medical, dental, and vision coverage – Eligible the 1st day of the month following your start date
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits – Choose what you like, ignore the rest
• Generous employee discount
• Vacation and Personal Time
• Paid Holidays
• Tuition Reimbursement
• DailyPay – Receive up to 50% of your earned wages daily