Responsibilities

• Develops and executes an integrated growth strategy aligned with UCPro’s strategic and financial goals, including enrollment, revenue, audience expansion, and market positioning.
• Identifies and develops new growth opportunities across B2C, B2B, alumni, employer-sponsored, and executive education audiences.
• Partners closely with program strategy, academic units, and enrollment teams to assess market demand and optimize program positioning, pricing, and go-to-market strategies.
• Establishes measurable performance indicators and dashboards to evaluate campaign effectiveness, audience engagement, enrollment conversion, and portfolio performance.
• Leads and mentors a cross-functional team responsible for marketing, communications, digital engagement, and enrollment support.
• Fosters a culture of creativity, innovation, experimentation, accountability, and continuous improvement.
• Manages agency, vendor, and technology relationships, ensuring strong performance and alignment with strategic priorities.
• Oversees departmental planning, budget development, resource allocation, and operational priorities.
• Develops and executes integrated marketing strategies across all channels, utilizing segmented audience approaches to effectively reach professionals, executives, employers, alumni, and lifelong learners.
• Expands UCPro’s digital presence and competitive differentiation through innovative engagement, personalized communications, referral and community-building programs, and compelling messaging for new and existing offerings.

Requirements

• Education: Minimum requirements include a college or university degree in related field.
• Work Experience: Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.
• Certifications: ---

Preferred

• Master’s degree.
• Background in higher education, executive education, professional learning, or mission-driven organizations.
• Leading integrated marketing, growth, or audience engagement functions.
• Demonstrated success developing strategies for both direct-to-consumer and business-to-business audiences.
• Familiar with marketing automation, CRM systems, digital analytics, AI-enabled marketing tools, and modern growth practices.
• Building thought leadership, content, and executive audience engagement strategies.
• Leading organizational or functional transformation.
• Strategic and entrepreneurial mindset with strong business acumen.
• Strong understanding of adult learners, executive audiences, and lifelong learning markets.
• Expertise in modern digital marketing and audience growth strategies.