Requirements

• 10+ years in growth or performance marketing, with meaningful experience owning acquisition budgets and managing teams.
• Demonstrated ownership of a full performance marketing mix (SEM, paid social, programmatic, SEO) and fluency with the emerging AEO landscape.
• A track record of scaling acquisition efficiently: you think natively in CAC, payback, and LTV:CAC, and you've made real allocation calls under a budget.
• Experience standing up new channels and/or launching new markets, not just optimizing mature programs.
• Experience with strategic growth: understanding interconnected growth levers across the business and identifying unseen opportunities to drive growth.
• Experience managing agencies and deciding what to bring in-house.
• People leadership: you've built and/or managed a growth team and raised its bar.
• Strong analytical toolkit: attribution, experimentation, dashboards (e.g., GA4, Looker, mobile/attribution tooling), and the ability to build and deploy custom data models to unlock deeper, full-funnel insights.
• A bias to action; high comfort with ambiguity and operating autonomously in a fast-moving environment, while maintaining composure and optimizing in the face of challenges.
• Deep understanding of user experience (UX) principles and a track record of executing conversion rate optimization (CRO) initiatives across landing pages and digital funnels.

Preferred

• Experience in regulated digital healthcare, early-stage startups, and high-trust acquisition motions is helpful but not required.

Benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental health services via insurance coverage, including Talkspace and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 paid holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote-friendly with hardware provided to complete your work duties