Senior Director, Growth & Demand Marketing

Responsibilities

• Drive Strategic Pipeline Growth: Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings.
• Lead Events & Field Marketing: Oversee Wrike’s event portfolio—including our flagship Collaborate conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business.
• Sales & Executive Alignment: Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
• Measurement & Optimization: Establish and maintain a continuous campaign measurement framework. Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams.
• AI & Workflow Innovation: Drive operational efficiency across your team by leveraging Wrike’s core workflows and implementing cutting-edge AI tools to scale campaign execution, enhance personalization, and optimize demand gen strategies.
• Team Leadership & Development: Lead, mentor, and elevate a high-performing, self-sufficient team spanning Demand Generation, ABM, and Events, fostering a culture of innovation, experimentation, and cross-functional collaboration.

Requirements

• Experience: 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization.
• Domain & Funnel Expertise: Deep expertise in key demand generation concepts: buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies.
• Omnichannel Mastery: Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies.
• Strategic & Executional Balance: Demonstrated ability to operate seamlessly at a 2–3 year strategic horizon while remaining grounded in execution and campaign details.
• Sales Collaboration: Track record of successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue.
• Analytical Skills: Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks.
• Intent-Based Marketing: Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns.
• Education: BA/BS degree or equivalent professional experience.

Preferred

• Enterprise Focus: Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT).
• High-Touch ABM & Events Experience: Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events that deliver measurable pipeline ROI.
• AI & Automation Trailblazer: Hands-on experience identifying and adopting advanced AI tools and automated workflows to accelerate marketing productivity and scale demand programs.
• Leadership Excellence: A passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture.

Benefits

• Flexible Time Off (FTO)
• Company 401(k) Match
• Parental Leave: 18 Weeks Maternity / 4 Week Paternity
• 2 Volunteer Days
• Health (medical, dental & vision) Insurance (EEs + Dependents)
• Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
• Working from Home Allowance ($40 / Monthly)
• $500 Working from Home home office set-up Stipend