Senior Director, Global Social Media Initiatives

San Francisco, CA (Hybrid)

$206K/yr – $231K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own global ownership of social and influencer strategy across markets, with regional enablement, governance, and analytics to drive insights and best practices.

  • Cross-market collaboration: align international activations with local creators and markets.
  • Build governance, analytics, and learning loops to inform leadership decisions across platforms.
  • Drive adoption of global frameworks and share learnings to accelerate impact.

Job Description

Responsibilities

  • Lead and champion Sephora’s key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams
  • Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution
  • Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns
  • Support U.S. Influencer teams on global activations involving international markets and creators
  • Build and scale a global social governance, analytics, and reporting ecosystem to drive insights, learning, and best‑practice sharing across markets
  • Leverage social data and performance insights to inform strategy and decision‑making
  • Spearhead social innovation across markets, including emerging platforms, AI, social commerce, and new creator models
  • Foster cross‑market influencer synergies and partner with global leadership on reputational management across social platforms
  • Evangelize the Sephora community across senior levels of the organization while fostering a collaborative, innovative, and inclusive culture

Requirements

  • 12+ years of experience in social media marketing or influencer marketing
  • 5+ years of experience managing and developing marketing teams in the social and influencer space
  • Experience working in a global or multi‑market role; international experience preferred
  • Strong understanding of social platforms, creator ecosystems, and performance analytics
  • Ability to influence and collaborate across senior stakeholders and global teams
  • Bachelor’s degree in Business, Marketing, or a related field preferred

Preferred

  • International experience preferred
  • Bachelor’s degree in Business, Marketing, or a related field preferred

Benefits

  • Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
  • Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
  • Balance. You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
  • Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
  • Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
  • Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Marketing Team

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