Responsibilities

• Demand Generation & Pipeline Growth
• Build and scale a fully integrated multi-channel demand generation engine (email, paid media, SEO/SEM, webinars, events, etc.) that consistently fills the direct sales pipeline and drives eCommerce traffic and conversion.
• Own lead generation, scoring, nurture, and marketing-qualified-lead (MQL) to sales-qualified-lead (SQL) handoff processes, in close partnership with sales leadership.
• Develop account-based marketing programs for strategic districts, buying groups and high-value segments, in close partnership with Sales.
• Sales Partnership & Revenue Enablement
• Serve as the primary marketing partner to the direct sales organization, tailoring programs to a relationship-driven, complex, consultative sale (e.g., account-based marketing, district-level targeting, sales enablement content).
• Translate customer and market insights into campaigns, tools and messaging that improve prospecting, executive conversations, opportunity progression and win rates.
• Develop and maintain high impact sales enablement assets — pitch decks, case studies, ROI/impact tools, competitive positioning — that support a longer, multi-stakeholder K-12 buying cycle.
• Align campaign timing and messaging to K-12 budget and procurement cycles (school-year calendar, RFPs, E-rate and grant funding windows, etc.).
• Channel Partner Marketing

Requirements

• 8–12+ years of progressive marketing experience, including leading teams that demonstrated success building and scaling demand generation programs; B2B, B2G, or education-market experience strongly preferred.
• 5+ years of People leadership experience, with the ability to build and develop a small, high-performing team while also operating hands-on.
• Proven track record partnering closely with sales teams on a complex, relationship-driven, multi-stakeholder sales motion (education, government, or enterprise sales experience a strong plus).
• Experience with channel/partner marketing, ideally in an international or multi-region context.
• eCommerce and digital marketing expertise (SEO/SEM, paid media, email/lifecycle, conversion optimization).
• Current hands-on experience using HubSpot Marketing Hub and HubSpot CRM is required, including marketing automation, lead scoring, workflows, reporting, campaign management, and lifecycle marketing.
• Strong command of demand generation, lifecycle marketing, product marketing, sales enablement, digital marketing and marketing operations.
• Strong strategic and analytical skills, with the ability to translate data into budget and channel decisions.
• Excellent written and verbal communication skills in a remote environment; comfortable presenting strategy and results to executive leadership.
• Bachelor’s degree in marketing, Business, or a related field; MBA a plus.

Preferred

• Passion for education and/or STEM learning is strongly preferred.

Benefits

• Benefits (Health benefits available the 1st of the month following your start date): Sphero offers a 100% paid medical plan (buy-up plan available); dental and vision insurance; short-term & long-term disability, life insurance, AD&D insurance, FSA, HSA + Employer contribution (with HDHP medical plan), 401(k) plan + Employer match, stock options, unlimited PTO, 4-day work weeks, two paid week-long company shutdowns per year, ability to work remotely full-time, paid parental leave, education reimbursement, fitness benefit, and a technology benefit.