Senior Director, Global Marketing Procurement
Atlanta, GA (On-site)
Posted 7 days ago
Job Summary
Own and optimize strategic media sourcing across North America, leading large-scale negotiations, supplier governance, and cross-functional alignment to maximize ROI.
- Lead sourcing strategies and negotiations for large media spend
- Manage senior relationships with agencies, platforms, and suppliers
- Align investments with enterprise goals and performance metrics
Job Description
Responsibilities
- Lead sourcing strategies and negotiations for $1B+ in North American media spend.
- Structure and negotiate complex agency and platform agreements, including fees, incentives, performance guarantees, and commercial terms.
- Leverage analytics, benchmarking, and market intelligence to optimize value, ROI, and efficiency.
- Drive innovative sourcing approaches and scalable commercial best practices.
- Manage senior relationships with media agencies, digital platforms, and media suppliers.
- Evaluate agency planning and buying effectiveness through cost, reach, ROI, transparency, and delivery metrics.
- Ensure supplier performance aligns with business and financial objectives.
- Partner across marketing, legal, finance, operations, and global procurement teams to align media investments with enterprise goals.
- Support transformation initiatives and evolving commercial models across the media ecosystem.
- Serve as a strong commercial counterbalance and trusted advisor to marketing stakeholders.
Requirements
- 10+ years of experience with deep expertise in the North American media marketplace.
- Direct, hands-on experience negotiating and managing media agency and platform contracts is required.
- Strong understanding of media agencies, digital media, eCommerce, planning and optimization, data, tools, and measurement.
- Proven success managing large-scale commercial portfolios and complex negotiations.
- Exceptional communication, stakeholder management, and influencing skills.
- Strong commercial acumen, strategic thinking, and problem-solving capability.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
The Coca-Cola Company
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers
Salaries
Posted range
$162K/yr – $188K/yr
Taken straight from the job posting.
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