Responsibilities

• Define the end-to-end vision and strategy for BNY’s marketing technology ecosystem that supports our Marketing transformation, encompassing core platforms to niche tooling to custom AI-enabled solutions.
• Create and maintain a 12 and 36-month roadmap for marketing technology, AI, and data infrastructure.
• Partner across Marketing and Sales organizations to translate strategic priorities into roadmap imperatives and investments.
• Cultivate a high-performing, global MarTech team—recruiting top talent, fostering professional development, and modeling a collaborative, growth-oriented culture.
• Champion the full realization of our MarTech investments’ value, taking a consultative approach to solving for outcomes with partners and supporting the organization’s adoption of technical capabilities/features.
• Build strategic business case for further investment when needed.
• Establish a foundation of marketing operations excellence, rooted in rigorous governance, that sets the standard for security, quality, scalability, and agility.
• Redefine marketing workflows leveraging automation and agentification.
• Oversee evaluation, selection, and implementation of new marketing and communications platforms/tools, and development of AI agents.
• Own/manage vendor relationships.
• Partner with Engineering, Data, CRM, Sales, and AI teams to integrate MarTech with enterprise systems.
• Lead migrations and transformation of legacy systems and processes, modernizing infrastructure, and building a best-in-class MarTech stack while cultivating a continuous improvement culture.
• Thrive in ambiguity, possibility, and structured problem solving.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field; advanced degree a plus.
• 10+ years of progressive experience in marketing technology, digital marketing, or marketing operations. Experience in global B2B financial services companies a plus.
• 8+ years of demonstrated people leadership success, preferably including experience managing managers, managing a team spanning a variety of disciplines, and managing a globally distributed team/partners.
• Extensive knowledge of the marketing technology landscape, platforms/tools, and emerging technologies.
• Deep expertise in Adobe Digital Experience ecosystem.
• Experience with Microsoft Dynamics and Salesforce CRMs helpful.
• Strong technical understanding required.
• Proven track record owning end-to-end implementations and integrations in complex, matrixed organizations.
• A people and thought leader for a rapidly evolving environment, who can bring structure to ambiguity, manage to results through change, and bring the vision to shape the organization and program they want to lead.
• Strong technical foundation and comfort collaborating with engineers and data scientists. Equally comfortable with non-technical business partners.
• Demonstrated ability to forge partnerships with vendors and manage software contracting.
• Excellent stakeholder management, communication, and presentation skills. Fluent in various level of discussion on marketing technology: technical details and decisions, marketing outcomes and enablement, and full enterprise impact.
• Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset.
• Intellectual curiosity, adaptability, and passion for your craft.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.